Letting It Out: A Couch, Tears & Kleenex

Guest: Dr. David Bersoff; Host: Christopher Springmann
TRT:    00:01:30

Christopher Springmann:    You’ve seen the TV ad.  People sitting on a blue couch in the middle of Times Square clutching a box of Kleenex letting it out.  It’s all about Life, Love and Health.

Dr. David Bersoff:    People try to be coy but you give them just a little bit of encouragement and they’ll tell you some incredible stories.  It’s just amazing how compelling a couch can be.

CS:    Trust Dr. David Bersoff of Yankelovich who researched the Let It Out study for Kleenex.

DB:    While over 80% of people said that letting it out is healthy both physically and mentally, only 15% say that they actually let out their emotions often.

CS:    So is it a control issue?

DB:    Oh, absolutely.  Our respondents said that after they let it out they felt better.  I think Americans have this belief that you can suppress your negative emotions only.  If you’re suppressing your anger and your sadness then you’re probably also suppressing your joy and happiness and pleasure.  Emotionality is a major part of who we are as people and if you’re in some way alienated from your emotions then you’re uncomfortable with a very large and fundamental aspect of yourself.  I think Americans are just so thirsty for the opportunity that they become oblivious to the surroundings and really just focus on this good listener giving them the opportunity to talk about things that are meaningful to them.

00:01:16

CS:    Learn more at Letitout.com.  I’m Christopher Springmann and it’s all about Life, Love and Health.

listen now

Life Love & Health

is America’s most listened-to daily health and lifestyle broadcast program. Reaching Millions…

Life Love & Health, an interview-based show, featuring health radio personality and senior correspondent Christopher Springmann, was launched in 2003. On The Path Productions LLC has produced over 1500 of these daily 90-second shows, reaching consumers and patients, opinion and policy makers, and influential healthcare leaders. The Program has an audience of over 3.1 million listeners domestically on terrestrial, satellite and Internet radio platforms.

Based on interviews conducted by Christopher Springmann, Life Love & Health explores the American health and wellness experience through the authentic, compelling stories and case histories of those most intimately and actively involved. Clients and sponsors choose their own topics and speakers. His guests typically include physicians, patients, healthcare professionals, innovators, consumers and researchers. The program introduces listeners to a broad range of prevention, treatment and lifestyle strategies.

Springmann uses the credibility and persuasiveness of people’s passionate storytelling to get the point across. Listeners identify with the experiences of others and are encouraged to take positive, attainable actions to improve their personal and family health. These stories are highly individual yet connected by a common thread—the issues that unite us as human beings – putting the heart and soul back into the science of medicine. Our goal is to promote health literacy and educate the audience through an engaging, entertaining and memorable listening experience.

The program is distributed:

:90 Life Love and Health Shows & :60 PSAs

The Passionate Patient

Traumatic Brain Injury